Best Content Marketing Tools in 2023: Digital marketing experts do not lie when they say content is the most essential aspect. In this new data and information age, content matters most. Whether established or new, businesses need to regularly publish content online and offline to keep people informed about their products.
Every business creates content, so it’s important to know what interests your audience and how to create engaging content. In the 90s, you could get by with just creating content. But times have changed. To succeed in the competitive content space, you must create engaging and relevant content that resonates with your audience. It should be regular and exciting to keep their attention.
Luckily, there are a lot of tools in the market that can greatly assist your business in its content journey. Experts have carefully created these in space by considering all factors to make good content. Before we learn about new tools and how they work, let’s first understand the basics of content marketing and its details. Let’s know about content marketing and all that it includes.
What is Content Marketing?
The term is easy to understand and explains how to promote your business using content creation. Content marketing goes beyond simply creating new content. Content Marketing involves creating and analyzing content, optimizing social media, generating leads, and more. Search Engine Optimization (SEO) is a crucial aspect of Content Marketing. It is like a school that you need to graduate from.
How does Content Marketing tools help businesses?
The internet uses keywords to categorize information. It helps distinguish between different things like beauty products and automobile parts. When you search on Google, it shows you the most relevant options based on these keywords.
Businesses compete for specific keywords to rank at the top of search results, also known as SERP in the content industry. Did you know that the first link in a Google search result has a 31.9% chance of being clicked, while the second link only has a 15% chance of being visited? To reach that 15% spot, you must be at your best. Content marketing is essential for your business.
Challenges in Content Marketing
Like any other field, content marketing has its own challenges. In the competitive business world, many unethical practices may seem like a quick way to succeed. However, these practices can result in penalties for your website, either temporarily or permanently.
To protect their online business, business owners should remember the guidelines for content marketing. Fortunately, the tools mentioned below can assist in eliminating spam links and improving the SEO of your web pages. Let’s learn more about these tools.
14 Best Content Marketing Tools in 2023
Here we list some of the best content marketing tools in 2023;
1. Ahrefs
Ahrefs is a popular tool for entrepreneurs. It helps you rank higher and get more traffic, even if you’re not an SEO expert. This toolset provides everything you need for SEO in one place. It includes free learning materials and a supportive community.
The all-in-one toolset is highly anticipated and has many exciting features. The tool takes a holistic approach, including optimizing your website, analyzing your competitors, researching trending keywords, learning from industry leaders, and tracking ranking progress.
Ahrefs is excellent for SEO professionals, content marketers, bloggers, agencies, SAAS, e-commerce, and all other websites. Many big companies like Facebook, eBay, Tripadvisor, Shopify, LinkedIn, Netflix, Uber, Expedia, Pinterest, Huffpost, and Survey Monkey trust and use it.
Website: https://ahrefs.com
2. BigMailer
BigMailer is an excellent tool for managing email campaigns. You can manage as many brands as you want and give users access controls without extra fees. It can handle campaign drips, transactional emails, API calls, and RSS feed updates. In addition, you can track your email campaigns and personalize the unsubscribe page and email preferences. You can use a single dashboard to manage all your brands. The brands are organized into lists, campaigns, templates, and forms. Easily manage and assign roles and permissions to unlimited users. BigMailer can easily connect with popular applications such as Shopify, PayPal, Slack, Google Forms, and more using Zapier integration. It also has custom templates and a drag-and-drop builder with unlimited image hosting.
Website: https://www.bigmailer.io
3. BuzzSumo
BuzzSumo is a tool that provides content insights. It helps you develop ideas, create great content, track how well it’s doing, and find the best influencers for your marketing strategy.
Find popular content that matches your business or niche to reach the right audience. Improve your content marketing strategy using vast amounts of data. Find the perfect influencers for your brand by considering your product and marketing strategy. BuzzSumo helps you monitor how your audience engages with your content and stay updated on current trends.
Website: https://buzzsumo.com
4. Canva
Canva was among the first to recognize the growing popularity of visual content. It helps users create creative, content-friendly, and search engine-optimized banners. Making them is simple. It has a wide range of templates available for all types of businesses. Experienced professionals and creative experts create our templates with years of industry experience. Users have a wide variety of creatives to choose from, giving them an advantage over their peers in providing unique offerings to their clients.
Collaborating between teams is now easier than ever. Designers no longer need to chase after managers for design approval. With just a click, designers can easily share banners, posters, and invitations across various channels. They can also receive feedback without having to leave the platform.
Canva Pro is the premium version of Canva. It helps clients with visual content marketing by managing brand assets, giving and receiving feedback, getting approval, and scaling visual content to the desired dimensions. Both solo artists and enterprises trust Canva equally. Canva is trusted by big names like Intel, Paypal, UCDavis, Baxter, Gucci, and Dannon for their visual content needs.
Website: https://www.canva.com
5. ClickFunnels
ClickFunnels is a unique tool for entrepreneurs that combines website building and sales funnel creation. It was made to help entrepreneurs who don’t know coding or programming. It enables you to guide your visitors through the sales process and directs them to the product or service that will solve their problem. ClickFunnels provides easy-to-use tools and strategies for marketing, selling, and delivering products online. You can easily create a sales funnel an intelligent shopping cart, and automate Facebook marketing using a simple drag-and-drop web page editor.
Website: https://www.clickfunnels.com
6. GetResponse
GetResponse helps you get leads, sales, growth, and more. This tool is powerful and easy to use. It enables you to send emails, create pages, and automate your business’s marketing. It helps you take your business online by providing free marketing tools. These tools are designed to generate a continuous flow of fresh, organic leads for your business. You can find new customers and build an email list using lead-generation tools to grow your audience. These tools help convert anonymous contacts into loyal groups.
Engage with your customers and potential clients using targeted communications to boost sales and market your business. Deliver Xperia cues that convert visitors into returning customers. GetResponse is excellent for entrepreneurs, online marketers, marketing managers, and large companies. It can be used for various purposes: email marketing, website building, paid ads, sales funnel, popup forms, autoresponders, marketing automation, website tracking, live and on-demand webinars, transactional emails, and dedicated customer service.
Website: https://www.getresponse.com
7. Hootsuite
Hootsuite is the best at helping you build an audience for your social media channels. Today, people often connect more on social media than in person. Social media channels are essential for your business. Hootsuite understands and uses this relationship to benefit your business. They deploy innovative strategies to turn your business into a brand on social media.
Website: https://www.hootsuite.com
8. HubSpot
HubSpot is a top CRM platform that helps with all your content marketing needs. It can generate new organic content and analyze your competitors’ content structure.
This CRM is both powerful and user-friendly, making it highly accurate. It includes all the tools and integrations needed for marketing, sales, content management, and customer service. HubSpot claims that each device on its platform is powerful, but the real magic happens when they all work together for you.
HubSpot CRM offers services in five main areas: Marketing, Sales, Services, CMS, and Operations. HubSpot’s marketing software helps you increase website traffic, convert visitors into customers, and manage multiple inbound marketing campaigns. The Marketing hub is known for its popular features like Lead Generation, Marketing automation, and analytics.
Website: https://www.hubspot.com
9. KingSumo
KingSumo is the top lead generation platform online. They assist users in generating a large number of leads for their business and brand through viral giveaways. They help generate leads at a much lower cost compared to Facebook ads, Instagram influencers, and other marketing channels.
It allows you to get more entries by having prospects do specific actions like following your social profiles or visiting your website. Viral giveaways are an excellent way for entrepreneurs and businesses to generate new leads.
You can easily give away your product, partner products, physical and virtual reads, and even PDFs using a simple form. According to a recent survey, 20% of lead generation comes from KingSumo during months when websites run giveaways.
Website: https://kingsumo.com
10. Movavi Video Editor
Movavi Video Editor is a user-friendly and powerful video editing software that can meet all your needs. Save time and effort using user-friendly video editing software that doesn’t require extensive learning. Perfect for entrepreneurs, content creators, and marketers. The tool is great for vlogging and making content for YouTube, Instagram, or any other platform.
You can use this free video editor to export videos in popular formats, trim or crop them as you like, and add background music and audio effects to improve the sound quality of your video.
To make your videos look more professional, try using Movavi Video Editor. It has many transitions, filters, titles, voiceovers, and other features to enhance your videos easily. In addition, background noise removal, color correction, video stabilization, and chroma-key technology help create better videos. With Movavi Video Editor, you can easily share your content on social media or messengers.
Website: https://www.movavi.com
11. Semrush
Semrush helps you increase online visibility across important channels using just one platform. It means you can easily manage all your tracks on various social media sites without the hassle of constantly logging in and out of multiple platforms every day. Isn’t that great?
The portal has over 50 content marketing tools for SEO, competitor research, PPC, and social media marketing. These tools can help you quickly attract and grow your business’s online audience.
Use our Online SEO tool to find national and local keywords relevant to your target audience. Whether selling your product nationwide or locally in your city, this tool can help you uncover millions of keywords. You can analyze your competitors’ backlinks to learn about their SEO techniques and use them for your website.
Using Semrush offers more than just SEO tools. The portal has various content marketing tools available. Discover topics that engage your audience and receive practical advice for creating SEO-friendly content. Utilize regular audits and real-time reports to expand your content’s reach and convert your audience into customers. Semrush offers additional features like market research, advertising, and social media insights.
Website: https://www.semrush.com
12. Uberflip
Uberflip is likely the best platform for engaging buyers with relevant content. It provides fast-launch campaigns, scalable ABM programs, empowered sales, and measurable results. It improves its position by focusing on engagement, which many marketers often overlook. Many marketers need a plan to keep them engaged before bringing in audiences. Uberflip is the solution for this. Our platform has everything you need to keep visitors entertained.
Website: https://www.uberflip.com
13. Wordable
Wordable is helpful for writers who enjoy using Google Docs and want to easily publish their work on platforms like WordPress, Medium, and Hubspot. This handy tool can remove span & font tags, unnecessary line breaks, spaces, and more from your doc files. It makes your document ready for publishing and exporting with just one click.
This feature is not limited to words but includes working with images and tables. Wordable is a tool that can compress images, automatically create compatible tables, assist with setting featured images and alt texts, embed video links, and act as a helpful publishing assistant. Additionally, you can export documents individually or in bulk as live posts or drafts. Now, you can see everything in action with their 7-day free trial.
Website: https://wordable.io
14. Zoho Campaigns
Zoho is a suite of powerful software that can manage your entire business. It provides a complete CRM platform that is customizable and suitable for businesses of all sizes. Zoho does more than just content management. It also helps with managing your engagement and audience.
Zoho CRM offers smart HR management, custom app building, a state-of-the-art financial platform, and an omnichannel customer service solution.
But wait, there’s more. Zoho has an online workplace for teams that makes communication, file storage, and collaboration easy. Teams can now collaborate across functions, helping each other in short bursts of work and breaking down isolated work areas.
The Zoho One bundle feature is what makes Zoho stand out. Zoho One provides over 45 integrated applications to help you manage, connect, and automate business processes in your organization. The options are CRM Plus, Finance Plus, Workplace, People Plus, IT Management, and Marketing Plus.
Website: https://www.zoho.com
Final Words
At first, content marketing can be confusing and challenging for businesses. However, as you continue, it becomes easier and more rewarding. The tools mentioned above can assist you in creating effective marketing strategies, building stronger connections, and expanding your customer base. It will enable you to grow and scale your business.
