Everyone Wants Good CX and Fast Websites: Many product/service marketplaces are crowded; therefore, it’s no wonder that consumers want outstanding shopping experiences, whether online or in-store. Companies need to adapt to meet changing needs and provide positive experiences constantly. Evaluating your website is one of the best ways to ensure clients have good experiences. On your website, clients connect with you, browse your products/services, and reach out for direct support. To build a loyal customer base, make your website fast and customer-oriented. Fast websites and customer experience are closely linked and can make or break your business. Now, let’s explore why they are essential and how to improve them.
What is Customer experience (CX)?
Customer experience refers to your customer’s overall impression of your brand during their buying process. The way people see your brand affects your bottom line, including revenue.
Two main things shape the customer experience: the people and the products. Are you impressed by how well the product performs? Do you enjoy the attention and assistance a customer support representative provides when they help you with your problem? Here are a few factors contributing to a great customer experience.
Having a positive customer experience is vital for your business. Customers are more likely to become loyal and help you make more money when they are happy. The most effective marketing investment is customers promoting your business for you. These customers are loyal to your company and spread the word about your business through word-of-mouth marketing. They also support your brand and product or service.
How Important Is CX?
As a site manager, your main objective is to fulfill customers’ requirements. Building a website is a complex process, but it has the power to enhance customer experience (CX).
Imagine a customer who comes to your website and sees a buffering symbol or experiences a delay on their computer or phone. Wouldn’t this be a negative experience?
Customers who need help finding what they want on your website might leave without looking around. It is called site abandonment. Monitoring your website metrics regularly is essential to check if abandonment rates affect your overall traffic. Customers who browse your site well are more likely to like your brand and think about buying your products.
Why Is Good CX and A Fast Website Important?
As a business owner, you aim to meet your customer’s needs and preferences. Making a fast website is challenging but can improve the customer experience. Imagine a scenario where a client visits your website for the first time, and it takes a long time to load. It is not a pleasant experience.
Slow website speeds can prevent potential clients from spending excessive time searching for information, leading to site abandonment. Site abandonment occurs when customers leave a website without looking at the products, often because of buffering issues. If you see less traffic and sales, you can use website monitoring tools to check if users are leaving your website.
Customers who have a good experience on your website are more likely to appreciate it and may buy or subscribe to your products or services. They can also tell their friends and family about you.
How Can You Improve Your Website to Boost CX?
1. Collect Customer Feedback in Real-Time from Your Website
How can you know if your website is impressing customers while they shop? A great way is to ask them for feedback and record it immediately.
You can use live chat to have instant discussions with users. Send follow-up emails after people visit your site or make purchases. You can also call them to get more feedback. It’s essential to connect customer support with individual reps. It allows us to see how they interact with clients and their impact.
2. Develop a Clear Customer Experience Vision
First, create a clear vision focusing on your customers and share it with your team. To make it easy for them to understand, develop a set of reports as guidelines for sharing this vision. You can incorporate family values into your business’s culture, such as providing excellent services and humbly treating customers. Once you follow these guidelines, they will inspire positive changes in your business. Doing so can enhance your website and make it more user-friendly for your customers.
3. Incorporate Customization into Your Website
Personalized experiences can benefit all types of customers, making them more likely to become loyal. Personalization is now a crucial part of web design. It allows customers to access their accounts and view previously seen products quickly.
You can let them make wish lists like those on Amazon, Best Buy, Walmart, etc. You can personalize recommendations by considering their search history or past purchases. When customers visit your website and see your dedication to serving them, it can encourage them to purchase, indicating a positive experience.
4. Incorporate Unique Content into Your Website
If you’ve been in the online business space for a while, you know that content is essential. Online businesses with attractive content tend to attract more visitors and increase their chances of converting them into customers.
Make sure your web content is:
- Providing clear responses to your client’s questions
- Everything included
- Looks nice
By following these tips, your content will significantly improve and attract more customers to your website, whether they are returning customers or through recommendations. Congratulations! You have accomplished your goal of enhancing the customer experience.
5. Leverage The Power of a PWAs
One more thing you should do is use PWAs, also called progressive web apps. What exactly is a progressive web app (PWA)? An advanced web application (PWA) is an app that works as a website and mobile app on any device.
If your online business faces issues like poor customer experience and low conversion rates, taking action is a good idea. PWAs are designed to provide a customer experience that feels like using a native app, with faster and smoother browsing, even in areas with weak WiFi connections. In addition, they have features like mobile apps: fast, send notifications, and work offline.
In short, a fast website is essential for a good customer experience. Once you’ve improved your website’s speed, you’ll enhance the customer experience, increasing revenues and profits.